The name Red Rooster is a play on words referencing the savoriness of the cocktail, since the recipe idea came from the Mexican chunky-style salsa pico de gallo, which means rooster’s beak. This cocktail was created for and built around the flavor profile of Fortaleza Tequila, whose blanco is incredibly herbaceous and vegetal. The rooster is also a big part of the Sauza family’s history and family crest. Guillermo Sauza is the sole owner … Read more
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September is National Bourbon Heritage Month and the folks at Wild Turkey wanted to share their twist on the classic Whiskey Sour. They replace the sweet and sour with grapefruit & lime juices mixed with honey, which creates a fruitier sour. The 101 proof bourbon gives it a nice kick!… Read more
Looking for a green cocktail for St. Patrick’s Day? Beefeater 24 concocted this pretty and tasty treat to add a little flair to your St. Paddy’s day festivities. Courtesy of Pernod Ricard.… Read more
The first session I attended during last week’s Tales of the Cocktail in New Orleans was a panel titled “2009 Big Trends in Cocktail & Spirit Service.”
The panel consisted of Jim Meehan, Michael Waterhouse, Devlin Tavern, and Simon Difford (Source Guide) and was moderated by Ryan Magarian (Aviation Gin).
The program covered the 4 Ps of Cocktail Service Success, not unlike the 4 Ps of marketing: product, precise execution, promotion, passion.
It was here … Read more