Men 10%, women 14%. That’s how much more money people who drink and socialize in bars earn compared to their teetotaling counterparts. Makes sense, alcohol is the great social lubricant.
Social Lubrication = Getting Business Done
Accoding to Edward Stringham, an economics professor at San Jose State University, “Social drinking builds social capital.” This just reaffirms the old saying, “It’s not what you know; it’s who you know,” and the people you want to meet are probably at the bar.