Diageo Tests Ready-to-Drink Cocktails in 12-Ounce Cans


Diageo, the spirit giant, is testing mixed cocktails in 12-oz cans. These drinks are about the same alcohol content as beer and sport real booze, not clear malt. 

The Tampa-area test involves four brands: Captain Morgan and cola, Smirnoff vodka and lemon-lime soda, George Dickel whisky and cola, and Seagram’s 7 American Whiskey and lemon-lime soda.

So far, sales have been strong and retailers are pleased. Canned cocktails have been popular in Europe and Australia, but not the US. Diageo hopes to change the trend. 

I say, don’t be lazy. Get a fifth of Jack Daniel’s and a 2 liter of Coke and your good to go!

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