DIY Cocktail Media Kit

DIY Cocktails by Marcia Simmons and Jonas Halpren gives you the knowledge you need to design drinks tailored to your tastes. Using a simple system of basic ratios, we help you:

• Mix new flavor combinations for the perfect new blend using the Flavor Profile Chart as a guide
• Master advanced mixology techniques from infusing liquors at home to creating custom-flavored syrups
• Concoct seasonal drinks and garnishes with fresh fruit and herbs


Information about DIY Cocktails [PDF]

DIY Cocktails Press Release [PDF]

DIY Cocktails Images (author photos, book images) [zipped folder of JPG files]


For the Media

Contact the authors for interviews and recipes with photos. Suggested topics include how to:

• Create cocktails for entertaining and special occasions, such as holidays and weddings
• Add flair to drinks at home by infusing spirits and making syrups, bitters and garnishes
• Use seasonal, local ingredients in cocktails
• Mix classic cocktails well
• Try restaurant and bar trends at home
• Pair cocktails and food
• Stock a home bar efficiently


For Brands, Bars & Independent Retailers

Ask about bulk sale rates and partnerships. In addition to signing books, the authors can:

• Create glossy, four-color custom inserts for the book featuring original recipes inspired by the ingredient and/or theme of your choosing, including a photo and your logo
• Design a “signature cocktail” and speak at your event
• Partner on events and promotional efforts


Marcia Simmons, marciaesimmons[at]gmail[dot]com
Jonas Halpren, jonas[at]drinkoftheweek[dot]com

Published by Adams Media, a division of F+W Media (April 2011) with photography by Jackson Stakeman