Free Drinks for Watching Ads

vending.jpgIn a marketing case that just sounds too good to be true, vending masters Apex Corp. have purportedly laid out plans that will bring free or subsidized non-alcoholic beverage to thirsty consumers who are willing to watch a 30-second commercial before partaking. Aiming to launch next month in Japan, the MediCafe project will give users the option of plunking down the ¥70 ($0.58) to ¥120 ($1) required to purchase an item, or watching an advertisement for half a minute while the machine dispenses their liquid of choice. It was noted that not all drinks would be free, as some advertisers would only be offering up discounts in exchange for your attention, but this still sounds like a much more legitimate way to receive gratis soft drinks than other alternatives we’ve seen.

Vending machines often provide relatively energy-dense snack foods and beverages at a wide variety of points-of-purchase. Vending-machine interventions that stimulate low-calorie choices can therefore play a role in improving the healthfulness of the food environment landscape.

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