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The first session I attended during last week’s Tales of the Cocktail in New Orleans was a panel titled “2009 Big Trends in Cocktail & Spirit Service.”
The panel consisted of Jim Meehan, Michael Waterhouse, Devlin Tavern, and Simon Difford (Source Guide) and was moderated by Ryan Magarian (Aviation Gin).
The program covered the 4 Ps of Cocktail Service Success, not unlike the 4 Ps of marketing: product, precise execution, promotion, passion.
It was here … Read more
Patrón recently launched it’s new and improved “Patrón Social Club,” a place where tequila aficionados can learn more about the brand, ID their bottle, learn about Patrón-sponsored events, and try out some very good tequila cocktails.
What makes this different from the ordinary spirit brand website is the way they have brought in content from some of the blogosphere’s top voices. They include, Urbandaddy, Thrillist.com, Daily Candy, and going.com, and cover a wide range of … Read more
Today June 12th, marks the anniversary of a tragedy committed over 250 years ago.
In 1744, the Portuguese Crown declared that the production, distribution, and sale of cachaça, Brazil’s noble spirit, would be illegal in the Portuguese Colony of Brazil. Fortunately for us all, the Brazilians rebelled and the virtues of cachaça won.
Still over 250 years later, cachaça, is still being tortured. Why, in many countries, including here in the United States, cachaça is … Read more
I cannot rave enough about TRU2 organic gin. Of all the organic spirits making their way to market lately, this one is the most impressive and unique.
Just looking at it you can tell it’s different. Most gins are clear because they are distilled twice — once before the herbs are added and once after. TRU2 is made with 14 botanicals and only goes through one distillation, which is why it has a … Read more
Combining chemistry and cocktails may sound dangerous. However, mixologists are using scientific principles to manipulate the flavor and texture of their creations. Known as molecular mixology, this new style of cocktail-making includes things like powdered rum and coke, martini popsicles, alcoholic cotton candy and whiskey hamburgers.
Simpler concoctions include upscale Jell-O shots and spherical “ice cubes” that are actually frozen cocktails. Inspired by the culinary discipline of molecular gastronomy, cocktail chemists have applied many tricks … Read more
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