I was a spectator at the Macallan Ice Ball Plunge at this year’s Tales of the Cocktail when I was struck with an epiphany. The booze industry is even more philanthropic than I thought. Almost every person in the industry that we know has donated time, booze, classes, swag and more. Even DOTW has gotten into the act, sponsoring the Martini Luge at the Silicon Valley Humane Society’s Fur Ball and donating multiple classes as fundraising items.
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There is no better word for Speed Rack than girl power! Gatherings of the best female bartenders across the United States supported by male bar backs and crowds of people gathered to watch them compete. The venue awash in people sporting pink apparel. All money donated to the fight against breast cancer!