Happy National Tequila Day – Infographic
It’s National Tequila Day and Tequila is hot, hot, hot! These days tequila is the new Vodka. 40 new brands were introduced in the last year. These days Tequila drinkers are looking for a better quality Tequila, gravitating towards 100% Agave brands.
Tequila volume grew 2.9% to 12.3M cases
Tequila revenue up 4.6% to $1.9B
Performance by price segments:
Value: volume up 1.8% to 2.9M, revenue up 1.8% to $221M
Premium: volume up 1.0% to