It’s National Tequila Day and Tequila is hot, hot, hot! These days tequila is the new Vodka. 40 new brands were introduced in the last year. These days Tequila drinkers are looking for a better quality Tequila, gravitating towards 100% Agave brands.

Tequila volume grew 2.9% to 12.3M cases
Tequila revenue up 4.6% to $1.9B
Performance by price segments:
Value: volume up 1.8% to 2.9M, revenue up 1.8% to $221M
Premium: volume up 1.0% to

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Margaritas are a great way to celebrate Cinco de Mayo. But they’re not the only way! Here’s one of my favorite tequila cocktails, the Paloma. This cocktail is a tall, cool and not too sweet. Tequila, lime and grapefruit juice (or soda). So nice on a hot day.

Ingredients:
2 oz tequila (blanco or reposado)
1 oz lime juice
4-5 oz grapefruit juice or soda
1 pinch of salt

Directions:
Build in a tall glass … Read more

Courtesy of Tequila Avion.… Read more

Today, July 24, is National Tequila Day. And to get in the mood, we had an informal tequila tasting in my kitchen. We tried several brands that have arrived in the last week or so and a few little bottles procured from the media schwag room at Tales of the Cocktail. Before we get into what we tasted, here are a few quick facts about tequila and agave:

– Although there are more than 200 … Read more