Beam just introduced (ri)1 in the midst of rye whiskey’s comeback from more than 70 years in the shadows.
In the 19th and early 20th century, rye was the go-to liquor. Many traditional cocktails–like the Manhattan and the Old Fashioned–originated as rye cocktails.
But after Prohibition ended in 1933, American distillers turned all their attention to bourbon.
No one knows for sure why, but it could be because corn was cheaper than rye. It … Read more