I was a spectator at the Macallan Ice Ball Plunge at this year’s Tales of the Cocktail when I was struck with an epiphany. The booze industry is even more philanthropic than I thought. Almost every person in the industry that we know has donated time, booze, classes, swag and more. Even DOTW has gotten into the act, sponsoring the Martini Luge at the Silicon Valley Humane Society’s Fur Ball and donating multiple classes as fundraising items.
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