Articles Tagged: Brown-Forman

No Recession at Jack Daniel’s

Asylum reports that Brown-Forman, the makers of Jack Daniels and many other brands, posted a 13% increase in profits. I’m not surprised, people drink good times and even more in bad times. Brown-Forman’s CEO Paul Varga attributed the growth “the strength and resiliency of our brands and people.” I am leaning towards a combination of great brands and lots of newly-unemployed Americans.

To help get you through these trying times, Asylum put together their Top … Read more

Woodford Reserve 1838 Sweet Mash Whiskey Review

Brown Forman released Woodford Reserve 1838 Sweet Mash Whiskey.

The significance of this is that the process used to make this new bourbon hasn’t been used commercially since before Prohibition. The bourbon we all know and love is “sour mash.”

In very basic terms, “mash” is the mixture of fermented grain and water used in making bourbon.

The sour-mash method involves holding back mash from one fermentation to use it in the next batch to … Read more