Articles Tagged: branding

Patrón Social Club

Patrón recently launched it’s new and improved “Patrón Social Club,” a place where tequila aficionados can learn more about the brand, ID their bottle, learn about Patrón-sponsored events, and try out some very good tequila cocktails.

What makes this different from the ordinary spirit brand website is the way they have brought in content from some of the blogosphere’s top voices. They include, Urbandaddy, Thrillist.com, Daily Candy, and going.com, and cover a wide range of … Read more

ABSOLUT Hugs

Long banned from broadcast, many brands are now tipping their toes into TV. The latest comes from Absolut.

From the press release:

ABSOLUT Hugs, continues the brand’s iconic tradition. Part of the “In An Absolut World” campaign that depicts scenes from an idealized world as envisioned by the brand, the spot sends a message of hope during these difficult times, suggesting people should exchange hugs and other signs of affection rather than currency. “Hugs” features

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