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I was a spectator at the Macallan Ice Ball Plunge at this year’s Tales of the Cocktail when I was struck with an epiphany. The booze industry is even more philanthropic than I thought. Almost every person in the industry that we know has donated time, booze, classes, swag and more. Even DOTW has gotten into the act, sponsoring the Martini Luge at the Silicon Valley Humane Society’s Fur Ball and donating multiple classes as fundraising items.
There is no better gift to give this season that an amazing cocktail book. These books are perfect for your favorite or not so favorite person. And, the best thing is that these books keep on giving! By teaching a person how to unleash their inner mixologist, these books benefit everyone in their life. Really, who doesn’t like to be served a kick-ass cocktail when going to a friend’s barbeque or a co-worker’s cocktail party or your Mom’s Christmas dinner. Help your friend become the most popular guy in town by giving him the tools to master cocktail basics!