Napa, California — Black Dragon, Mad Mary, Hot Summer Day Sorbet – You create it, you name it. In a new nationwide contest celebrating The Perfect Purée’s 25th anniversary, chefs and bar artists are invited to share their original recipes showcasing The Perfect Purée’s products.

Beginning April 1, The Perfect Purée Perfect Flavor Artist contest will accept video submissions of foodservice professionals demonstrating how they use the company’s products in original dishes or beverages. One … Read more

It’s Cinco de Mayo! Starting with Cheap Trick and Surrender, Hornitos is making a annual event of mashing up famous rock groups with a mariachi band. This year, Twisted Sister jumped in. Dee and the Band created this new, one-of-a-kind version of their 1984 hit “We’re Not Gonna Take It”.  Look like last year’s video was taken off of YouTube?  Hornitos folks we want to see that!
Enjoy!

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The Sipping Seder – A site of Passover Cocktails
Does the Perfect Bourbon Exist? – The Washington Post postulates
All 68 NCAA Tournament Teams Ranked by Their Best Drunk College Food – Endless Simmer
Fastest Bartender in the World – Zagat
For alcohol brands, social media a stiff cocktail – CNet
Six Pack Frame Cinch – The Awesomer
Columbia Koozie Hoodie – Uncrate
NY Times DIY Cooking Handbook. Sounds kinda like our new books DIY

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It’s that time again, more links from the world of drinking.

The Bachelor Guy gives five things you need to know about mead.
Frank Bruni highlights some amazing booze marketing.
Katie at YumSugar spent some time behind the bar and tells us five things you should know about bartending.
The WSJ tells how a banned Polish Vodka came to the US.
Keeping with fives, here’s five wine questions answered.
How about an adult PB&J. Endless

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Our weekly assortment of tidbits from the drinking world:

Mix It Up: NYC in NOLA: The Sazerac – (Serious Eats)
To-Drink List: 4 New Spirits to Watch For (TheKitchn)
Official Mad Men Drinking Game (Flavorpill)
Justin Timberlake’s first shot at directing, a commercial for his 901 Tequila. Wow, just wow. (BuzzFeed)
Good Times: U.S. Drinking Rate Is at a 25-Year High (Asylum)
The Fourth Annual Tales of the Cocktail Swag Awards (Alcademics)
No cocktails here;

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Luxe Coterie, a high-end jewelry and spirits company, will hide a sticker in New York City on August 21. Whoever finds that sticker can redeem it for a rare bottle of Mendis Coconut Brandy worth $100,000. This particular bottle is signed by the founder and sealed in gold leaf.

The company will provide clues to the sticker’s whereabouts via Twitter. Hunters will have from 9 a.m. to 11:59 p.m. on August 21 to find the … Read more

Patrón recently launched it’s new and improved “Patrón Social Club,” a place where tequila aficionados can learn more about the brand, ID their bottle, learn about Patrón-sponsored events, and try out some very good tequila cocktails.

What makes this different from the ordinary spirit brand website is the way they have brought in content from some of the blogosphere’s top voices. They include, Urbandaddy, Thrillist.com, Daily Candy, and going.com, and cover a wide range of … Read more

Long banned from broadcast, many brands are now tipping their toes into TV. The latest comes from Absolut.

From the press release:

ABSOLUT Hugs, continues the brand’s iconic tradition. Part of the “In An Absolut World” campaign that depicts scenes from an idealized world as envisioned by the brand, the spot sends a message of hope during these difficult times, suggesting people should exchange hugs and other signs of affection rather than currency. “Hugs” features

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Jim Beam recently launched its first TV campaign with 3 funny new commercials, with the tag line “the bourbon.” Not satisfied with the success of these ads, Jim Beam now wants you to remake their ads. The creator of the best ad will win a grand prize of $25,000, a trip for four to Las Vegas, and a chance to have your video showcased on JimBeam.com. Four runners-up prizes, Sony HD Digital Video Cameras, will … Read more