Jim Beam recently launched its first TV campaign with 3 funny new commercials, with the tag line “the bourbon.” Not satisfied with the success of these ads, Jim Beam now wants you to remake their ads. The creator of the best ad will win a grand prize of $25,000, a trip for four to Las Vegas, and a chance to have your video showcased on JimBeam.com. Four runners-up prizes, Sony HD Digital Video Cameras, will also be awarded. Aspiring filmmakers, actors, comedians and your “Average Jims” are encouraged to enter “The Remake” or “Best Story” categories.
The winner of “Best Story” for the most creative individual who uses humor and imagination instead of fancy video production equipment to create a successful commercial. The prize for “Best Story” is a Flip Mino video camera.
“We’re looking for people who are talented and funny to spoof these videos and win some great prizes,” said Rory Finlay, global chief marketing officer, Beam Global Spirits and Wine, Inc. “Every guy has his own idea of the perfect girlfriend, party or tragedy — and often these ideas are wholly unrealistic and hilarious.
Watch the Ads, see examples and enter your video at JimBeam.com. The site is complete with all sorts of goodies to help you make an awesome ad.