Smirnoff Ice is running a fun campaign this year, “Save the Mistletoe” aimed at saving all the Mistletoe from certain death. The lined up a group of celebrities to sing a benefit song & video (à la “We Are the World”) including Erik Estrada, Downtown Julie Brown and Kato Kaelin. They also put together a funny exposé video on the Mistletoe industry. For those of use who want to do our part, a Mistletoe Conversion Kit is available for a free download.
To make it all work while, Trees For Life, a non-profit organization committed to the preservation of the world’s forests, will be receiving a $5,000 dollar donation from Smirnoff ICE on behalf of the Save the Mistletoe mission.
For more visit Treesforlife.org.