No! They are making their own wine at home. And computers are involved!
WinePod is a home winemaking system that “presses, ferments and manages wine” in one unit.
You can connect it to your computer and get instructions, advice from wine pros and online support. It even has its own social network.
And all for only $4,499 (or $6,349 if you include grapes, accessories and such)!