Ok, we may be a bit late on this one, but it still needs to be noticed. Back in August, United Airlines began serving Trader Vic’s famous Mai Tai and Polynesian-inspired meals on flights to and from Hawaii. For us coach travelers, we will be able to purchase several different items inspider by the Trader.

This venture was recenetly one of the top brand extensions of 2006 by BrandWeek and brand agency TippingSprug. That means it has to be better than what we have been getting on United lately. Of course that is only on flights over 5 hours. At least that is enough time for a few of those Mai Tais. Yum.

This is the second partnership between Trader Vic’s and United Airlines. It was way back over 30 years ago that United served infight meals designed be Trader Vics. I borrowed this picture of the Trader showing off his creations. I hope it looks as good this time around.

Trader Vics & United
read the brand study (via)

This entry was posted on Wednesday, January 10th, 2007 at 12:11 am and is filed under Rum, Cool Stuff, Tropical Drinks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.