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Diageo Tests Ready-to-Drink Cocktails in 12-Ounce Cans

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Diageo, the spirit giant, is testing mixed cocktails in 12 oz. cans. These drinks are about the same alcohol content as beer and sport real booze, not clear malt. 

The Tampa-area test involves four brands:  Captain Morgan and Cola, Smirnoff Vodka and Lemon-Lime Soda, George Dickel Whisky and Cola, and Seagram’s 7 American Whiskey and Lemon-Lime Soda.

So far sales have been strong and retailers are pleased. Caned Cocktails have been popular in Europe and Australia, but not the US.  Diageo hopes to change the trend. 

I say, don’t be lazy. Get a fifth of Jack Daniel’s and a 2 liter of Coke and your good to go!

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This entry was posted on Tuesday, September 19th, 2006 at 11:49 pm and is filed under Vodka, Whiskey, Rum, Cool Stuff. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.