Maker’s Mark claims that the red wax seal used on Jose Cuervo Reserva de la Familia tequila is a trademark infringement and it’s suing.
The bourbon company says that the wax coating atop the Cuervo product deliberately resembles the Maker’s Mark seal and is likely to cause confusion among consumers.
This is the second such suit, and some changes to the Cuervo seal were already made. Cuervo aims to get the suit dismissed.
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