http://www.drinkoftheweek.com/blog/ri1-rye-whiskey/ Celebrating cocktail culture, Drink of the week is a treasure trove of drink recipes, bartedning tips, cool drinkware and other fun tidbits in the wonderful world of sprits. Thu, 18 Mar 2010 08:47:03 +0000 http://wordpress.org/?v=2.0.4 http://www.drinkoftheweek.com/blog/ri1-rye-whiskey/#comment-11077 Sat, 27 Dec 2008 15:22:46 +0000 http://www.drinkoftheweek.com/blog/ri1-rye-whiskey/#comment-11077 [...] Wipperfurth also notes that brand must be built into the DNA of the product. Drink of the Week notes, “(ri)1 is a solid rye offering - deep color, pleasant nose and a smooth, slightly warm taste … It’s a very straightforward, deliberate whiskey. There are two levels to the taste: honey on the tongue at first and then a peppery finish.” (ri)1’s packaging is distinctive and minimalist. According to a Beam Global press release, this is meant to reinforce the whiskey’s “straightforward feel and modern style.” The package itself contained a glass, stirrer and drink recipes as well.  I have to admit that I did enjoy the packaging from a design perspective, but cringed at the idea of rye being hidden under all of the pretty acrylic. It’s liquor, not an iPhone. [...] […] Wipperfurth also notes that brand must be built into the DNA of the product. Drink of the Week notes, “(ri)1 is a solid rye offering - deep color, pleasant nose and a smooth, slightly warm taste … It’s a very straightforward, deliberate whiskey. There are two levels to the taste: honey on the tongue at first and then a peppery finish.” (ri)1’s packaging is distinctive and minimalist. According to a Beam Global press release, this is meant to reinforce the whiskey’s “straightforward feel and modern style.” The package itself contained a glass, stirrer and drink recipes as well.  I have to admit that I did enjoy the packaging from a design perspective, but cringed at the idea of rye being hidden under all of the pretty acrylic. It’s liquor, not an iPhone. […]

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