Maker’s Mark claims that the red wax seal used on Jose Cuervo Reserva de la Familia tequila is a trademark infringement–and it’s suing.

The bourbon company says that the wax coating atop the Cuervo product deliberately resembles the Maker’s Mark seal and is likely to cause confusion among consumers.

This is the second such suit, and some changes to the Cuervo seal were already made. Cuervo aims to get the suit dismissed.

What do you think? When you see red seal do you think Maker’s Mark? Is Cuervo with a red seal confusing to you?

Maker’s Mark: Seeing Red Over Wax Seal @Macon.com

This entry was posted on Wednesday, September 16th, 2009 at 12:28 am and is filed under Booze News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.