Luxe Coterie, a high-end jewelry and spirits company, will hide a sticker in New York City on August 21. Whoever finds that sticker can redeem it for a rare bottle of Mendis Coconut Brandy worth $100,000. This particular bottle is signed by the founder and sealed in gold leaf.

The company will provide clues to the sticker’s whereabouts via Twitter. Hunters will have from 9 a.m. to 11:59 p.m. on August 21 to find the Luxe Hunt sticker.

Mendis Coconut Brandy is a 100% all-natural clear Brandy distilled from coconut essence. It is matured for a minimum of two years in Halmilla wood casks.

Is this brandy really worth $100,000? I don’t know, but I’d be willing to taste some to find out. So if you find the sticker, be sure to share.

Luxe Hunt

Mendis Coconut Brandy

Got what it takes to be a winemaker? Want to create your own national wine label? Then audition for the Public Television series “The Winemakers” for a chance to go to Rhone, France and prove yourself.

Auditions will be held July 27 in San Francisco and August 3 in New York. If you can’t make it to either of those, you can upload a two-minute video audition which will be judged by popular vote.

THE WINEMAKERS will plunge a diverse group of twelve men and women head first into one of the most uniquely challenging and rewarding professions in the world: the business of making wine.

Over the course of six half-hour episodes, this real-life cast of characters will experience every aspect of the wine industry from the ground up — with one goal in mind — to win the chance to launch their own wine brand.

The Winemakers

In honor of its 250th anniversary, Guinness is offering you the chance to win “remarkable experiences” — like a trip into outer space or to a traveling, underwater bar in Norway or Black Eyed Peas concert at a secret venue.

Personally, I’d go for the space travel — which would be on Sir Richard Branson’s Virgin Galactic, the world’s first spaceline. But a submarine bar and hanging out with the Black Eyed Peas are also pretty tempting.

To enter, visit “The Guinness Experience.”

Patron recently launched it’s new and improved “Patron Social Club“, a place where tequila aficionados can learn more about the brand, ID their bottle, learn about Patron sponsored events, and try out some very good tequila cocktails.

What makes this different from the ordinary spirit brand website is the way they have brought in content from some of the blogoshpere’s top voices. They include, Urbandaddy, Thrillist.com, Daily Candy, and going.com and cover a wide range of topics. My favorite is uncrate’s guide to grill gear.

Chere it out: Patron Social Club

Are you going camping or hiking? Are you going to space?

If the answer to either of these questions is “yes,” then Trek’n Eat has the product for you: powdered wine.

This red wine can be easily toted in its lightweight dry form. Add water and you have wine with 8.2% alcohol content.

You adventurous types out there will have to let me know how it is. I’m sticking with the non-dehydrated stuff.

Trek’nEat Red Wine (via Liqurious)

At the recent Nightclub & Bar Conference in Las Vegas I had the pleasure to attend a seminar lead by Georg Riedel. What a treat, not only did I learn first hand from a Master about fine glassware and how it enhances all types of spirits, but I learned how the Reidel family figured it all out. Said Greog to my question, “We’ve been doing this a long time”. And they have, the family run Austrian company has been making glass for 11 generations of Riedels, over 250 years.

The tasting ran through 5 glasses and three spirits. The glassware consisted of a plastic cup, and ordinary brandy snifter and a Riedel Scotch, Cognac and Tequila glass. The specialized glasses bring out the unique flavor profile of each spirit. The spirits we tasted were Patron Silver Tequila, Hennessy VSOP and Talisker 12 Year Single Malt Scotch.

We were first asked to try each spirit in the plastic cup, ok kinda blah. Not bad, but not great. Next came the brandy snifter supplied by the caterers. We were told this glass was designed to withstand being tossed against the wall, not for drinking fine cognac. The cognac was better in this glass than the plastic cup, but it is not much of a competition.

We then moved on to the Riedel glasses. Each is designed to bring our the unique flavors of the spirit. This is achieved through an combination of height, diameter and shape of the glass bowl. The height of the stem is purely aesthetic. First by trying cognac from each of the three glasses. It was incredible how the same Hennessy VSOP tasted in the three different glasses. Of course the most pleasing of the three samples came from the cognac glass. All the fruity goodness and none of the harsh alcohol were detected. We repeated the exercise with the Takisker and Patron with similar results each time.

Of course, your not going to use these for a cocktail, but for sipping the finer cognacs, single malt scotch and tequilas. However, if you enjoy drinking the fine spirits and want to experience then the way they were meant to be, invest in a set of Riedel glasses.

They’ve been doing this a long time.

Riedel Glas Austria

Buy Riedel Bar Glasses Here

Le Tourment Vert Absinthe Francaise is now the first absinthe in the sky and it’s only on Virgin America. To launch mile-high absinthe cocktails in style, Le Tourment is giving away 2 Free Tickets to anywhere Virgin America flies. How can you win? Choose a city where Virgin America flies and share why you love to travel there (map above). So picture yourself enjoying Le Tourment at 40,000 feet as you jet off to a great American city.

Enter the contest here: Win and Fly with Virgin America