Reader Karl writes in about vodka quality:
“In reference to Vodka you stated “you get what you pay for”. Not true. Vodka is a neutral spirit because it is distilled at such a high temperature. It has no natural flavor or odor. So, when buying Vodka you should always buy the cheapest brand as long as it is the same proof as other brands.”
Sure, Karl, it is true that vodka is a neutral spirit devoid of flavor. However, just like anything, refinement makes for a better product. Typically, cheap spirits are single distilled, which is the quickest and cheapest way to get your product out the door. More expensive brands, double, triple even quadruple distill their product. This multiple distillation process removes impurities at every pass. These premium vodkas are then filtered with charcoal or other means. Premium vodkas are also made of quality ingredients such as potatoes or wheat while cheap brands are made with corn, sorghum and other cheap starches. Of course, all this costs more to produce, as does the packaging and marketing.
Does this create a better vodka?
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